About

I’m a Street Artist
turned Creative Director.

Yeah ok, so what?
How does it make me a better Art Director?
More important, what’s the benefit for you?


Moving from Street Artist to CD matters because it gave me the creative grit to create something from nothing, daily.

It makes me a better AD because I learned early that bold thinking, inventive direction and persuasive creativity –with added grace– are essential to envision, shepherd and produce impactful work. Which gives me an edge in this era where “ADVERTISING ISN’T ADVERTISING ANYMORE”.

You benefit because my creative grit rises in the face of pressing deadlines, grueling bureaucracy, limited budgets, production snafus and client fears. I show up, produce great creative, beat deadlines, stay in budget and charm clients.
In short, you benefit because I make your life easier.