Football vs Fútbol

Beauty, charm and surprisingly few words –albeit in a sultry accent– go a long way in these spots. Adriana Lima and Kia during the FIFA World Cup entice English and Spanish language audiences (with a wink at Portuguese) with one inclusive campaign for both General and Hispanic markets.
“For one month, let’s all be fútbol fans.”

I thoroughly enjoyed working on this campaign at David&Goliath –I’m a fútbol fan, I love working on cars and Adriana Lima was icing on the chocolate cake!