Hotness

How hot is the new Nissan Maxima redesign? So hot, it melts everything around it!
We created a street scene in which the city furniture –parking meters, street lamps, even a bicycle– were intervened and appeared to melt around the car.
The street scene was installed in NYC and LA. It was up for a week at a time in each of the three high-traffic locations –SOHO, East Village, Hollywood Sunset and LA Melrose, to name a few.

The Hotness Street Scene campaign was featured in Advertising Age, Creativity and New York Magazine.