Break Glass

We positioned the Nissan Armada as the SUV for urban adventure by placing a full-size Armada inside a customized fire-engine red storage container, attaching an over-sized hammer and daring the public to “Break Glass In Case Of Adventure”. A set of cards labeled Adventure Survival Kit, designed with urban adventure driving tips using the Armada, were dispensed from the container.
The integrated campaign, which included TV and Print, was high-impact and cost-effective.

The Armada was placed in nine cities, in three high-profile locations each. Times Square in NY, the Capitol Building in DC, South Beach in Miami and the Sunset Strip in LA, among others.
Alas, many tried but no one broke the glass.
(Trivia: the hammer is a replica of the one used in the “1984” spot for Apple;)


Proofpoint, a digital security firm, asked us to relaunch their website, come up with an online teaser campaign and create and produce a brand film –all within a four week deadline. No problem!

Animated banners
For security reasons we could not mention any of their major clients, and they are major. Attention getting creatives that we are, we decided to list them! Then, instantly redact them.

The challenge was to simplify their in-depth –at times necessarily technical– product offerings, industry categories, resources and case studies. We mostly succeeded with our set goal of “no more than 3-clicks deep” to get your information.

Brand Film
Create and produce a 2-minute film to woo investors. It was played in Times Square and was content for the Website.