Football vs Fútbol

Beauty, charm and surprisingly few words –albeit in a sultry accent– go a long way in these spots. Adriana Lima and Kia during the FIFA World Cup entice English and Spanish language audiences (with a wink at Portuguese) with one inclusive campaign for both General and Hispanic markets.
“For one month, let’s all be fútbol fans.”

I thoroughly enjoyed working on this campaign at David&Goliath –I’m a fútbol fan, I love working on cars and Adriana Lima was icing on the chocolate cake!

Break Glass

We positioned the Nissan Armada as the SUV for urban adventure by placing a full-size Armada inside a customized fire-engine red storage container, attaching an over-sized hammer and daring the public to “Break Glass In Case Of Adventure”. A set of cards labeled Adventure Survival Kit, designed with urban adventure driving tips using the Armada, were dispensed from the container.
The integrated campaign, which included TV and Print, was high-impact and cost-effective.

The Armada was placed in nine cities, in three high-profile locations each. Times Square in NY, the Capitol Building in DC, South Beach in Miami and the Sunset Strip in LA, among others.
Alas, many tried but no one broke the glass.
(Trivia: the hammer is a replica of the one used in the “1984” spot for Apple;)