Proofpoint, a digital security firm, asked us to relaunch their website, come up with an online teaser campaign and create and produce a brand film –all within a four week deadline. No problem!
For security reasons we could not mention any of their major clients, and they are major. Attention getting creatives that we are, we decided to list them! Then, instantly redact them.
The challenge was to simplify their in-depth –at times necessarily technical– product offerings, industry categories, resources and case studies. We mostly succeeded with our set goal of “no more than 3-clicks deep” to get your information.
Create and produce a 2-minute film to woo investors. It was played in Times Square and was content for the Website.